Everlane Restructures Leadership

Founder and CEO of apparel retailer Everlane (San Francisco) Michael Preysman will take on the role of Executive Chair and Climate Activist and make way for incoming CEO Andrea O’Donnell, reports WWD.

O’Donnell was previously President of Fashion Lifestyle at Deckers Brands, where she oversaw the transformation of footwear brand Uggs into a fashion brand via designer collabs and influencer marketing. Preysman and O’Donnell will work together for the remainder of this year and will assume their respective roles on Jan. 1.

“Everlane is a special kind of company. We have two agendas, one is to make change in the industry and the world at large, and we’ve refashioned our image to focus on environmental efforts,” said Preysman. “At same time, we have a business to scale. That’s a two-person job.”

Preysman founded Everland in 2010 with the mission of selling ethically made clothing for transparent prices.