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Fire & Flower Opens First U.S. Store

Canadian cannabis brand to expand retail footprint through U.S. partner

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The U.S. strategic licensing partner of Canadian cannabis retailer Fire & Flower Holdings has opened its first Fire & Flower branded store in Palm Springs, Calif., according to a press release.

“We have reached a significant milestone for our company as we have officially planted our roots in the U.S. cannabis market through our strategic partner, American Acres [now rebranded as Fire & Flower U.S. Holdings],” said Trevor Fencott, CEO, Fire & Flower.

Via the partnership, American Acres will expand the brand’s retail footprint in the U.S. in targeted, high-growth markets. Fire & Flower currently operates 85 adult-use cannabis in Canada.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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