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For Women On The Run

Nike to open nikewomen store this summer

Published

20 years ago

April 26, 2004

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Nike Inc. (Beaverton, Ore.) has announced it will open its new nikewomen store at the South Coast Plaza (Costa Mesa, Calif.) this summer.

Nike says the 6000-square-foot store will be designed as an interactive experience where female consumers provide feedback on style, design and performance of Nike products. The insights from the store based on the consumer feedback will ultimately be used to develop products that meet the high expectations and active lifestyles of today’s women.

“Nike has been at the forefront of cultivating the relationship between women and sports,” says Elliott Hill, vp and general manager for Nike US Retail. “The new store at South Coast Plaza will provide Nike another outlet to build new relationships and foster existing ones. It will offer women expert customer service, high-performance athletic wear, along with a complete assortment of Nike apparel, footwear and accessories designed for women.”

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