Headlines

FRAME Opens Bricks-and-Mortar Flagship

Blends West Coast and Swedish aesthetics

Published

8 years ago

April 29, 2016

FRAME Denim (Culver City, Calif.) has opened its first bricks-and-mortar store on Los Angeles’ Melrose Place.

The 1550-square-foot flagship store was designed by Stockholm-based architect Christian Halleröd and blends together the local California aesthetic as well as a Swedish one that pays homage to the brand’s founders, Erik Torstensson and Jens Grede, who are both Swedes. Accordingly, it features minimally-stocked marble shelves and tables as well as stainless steel light fixtures, coffered ceilings and local Redwood that contrasts with the other materials. California landscapes are featured in two lightboxes that greet customers as they enter the store

“We wanted to stay true to the brand’s heritage, a fusion of European and Californian design sensibility while being aesthetically conscious of the local environment,” the founders said, according to Wallpaper*.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design