Fred Segal (Los Angeles) opened its first store outside Southern California last weekend at the new SLS Las Vegas Hotel and Resort. It's the first time a single brand will occupy the entire retail space of a major Las Vegas hotel.
The property was designed by Gensler (Los Angeles) in collaboration with Philippe Starck. “The Fred Segal Collective,” spanning 10,000 square feet, is seven individual stores covering a range of categories.
“The stores are all mixed in and intertwined with the hotel,” Paul Blum, Fred Segal ceo told Women’s Wear Daily. “You can walk from a restaurant to the casino to the pool and then to a store. The way the shops are positioned architecturally puts us into the flow of the hotel. It’s a unique experience.”