French Soccer Club Opens Las Vegas Store, Operated by Lids

French soccer club Paris Saint-Germain (PSG) has unveiled its latest store in Las Vegas. As with its predecessors, the team’s store in the Forum Shops at Caesars Palace is being managed by Lids Sports Group (Indianapolis).

“As we continue to broaden our brick-and-mortar footprint this new location speaks to the incredible partnership that we’ve been able to forge with PSG,” said Lids President Bob Durda. “We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips.”

Said Fabien Allègre, PSG Chief Brand Officer: “The opening of this store in Las Vegas reflects the club’s massive potential development in the U.S., where we are boosting our presence. This is our way of responding to the growing passion of the U.S. public, whose love for our products grows a little more with every passing season. We are proud to now offer them an immersive experience focused on our brand in the heart of Las Vegas.”

The new, 1850-square-foot Vegas store features team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections and customization stations.

Previous PSG stores operated by Lids include Los Angeles (opened in 2021), New York and European stores (2022) and Miami (earlier this year). The new location also expands Lids’ footprint in Las Vegas, as the brand opened a flagship store on the Strip last October.

Overall, Lids Sports Group sells fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2000 retail locations.

The Paris Saint-Germain club was founded in 1970 has won 29 major trophies in the last 11 years and 47 since its foundation. Its roster has included many top-tier players over the years, including Ronaldinho, Beckham and Ibrahimovic, and more recently, Lionel Messi, Neymar Jr. and Kylian Mbappé.