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University of Cincinnati's DAAP program showcases inventive new concepts from its retail design students




This past April, VMSD editors attended The University of Cincinnati’s College of Design, Architecture, Art and Planning’s (DAAP) annual DAAPworks open-house event, which included presentations from the college’s senior students. Their final retail interior design projects were on display, complete with proof-of-concept research, graphic mockups, as well as 3-D models. Among the projects, some of this year’s standouts focused on designs for non-profit organizations, like one aimed to provide an unintimidating space for women undergoing breast cancer treatment; another which used virtual reality technology as an option to preview their store design; and a few which conceptualized refreshing, new independent retail in Cincinnati’s up-and-coming Over-the-Rhine neighborhood.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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