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Getting Creative at Talbots

Retailer adds Michael Smaldone, Basha Cohen

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The Talbots Inc. (Hingham, Mass.) has made two executive appointments as part of its strategy to strengthen and reinvigorate its core specialty retail brand.

Michael Smaldone has been named as chief creative officer of the Talbots brand. He most recently served as senior vp of design at Ann Taylor Stores Inc. (New York). And Basha Cohen has become the Talbots brand’s executive vp, chief merchandising officer. Cohen, who previously served as senior vp of women's product development at J. Crew Group Inc. (New York), succeeds Hal Bosworth, who retired in July 2007.

Both executives will report directly to Talbots president and ceo Trudy Sullivan.

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