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Samsung’s Futuristic Infinity Concept Store

The experiential store showcases products rarely seen outside of Korea




Spread across four levels and 4000-square-feet in The Galleria shopping center in Gwanggyo, Korea, Samsung’s Infinity experiential concept store is equal parts futuristic and familiar. Conceived by London-based JHP Design, the store showcases products and systems rarely seen outside Korea like (super) smart phones, electric cars and immersive cinema. At its heart is the dramatic Infinity Tower, a nearly 40-foot-tall structure made with a suspended digital skin wrapped around a tube-like steel structure. Says JHP CEO Steve Collis of the project: “We designed it… but emotionally we are still coming to terms with what we have created.”



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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