Headlines

Haagen-Dazs Lifts Curtain on New Shop Design

“Thoughtful, hidden design touches” express ice cream brand’s personality

Published

2 years ago

April 22, 2022

VMSD Staff

Haagen-Dazs Lifts Curtain on New Shop Design — Courtesy of Haagen-Dazs

Courtesy of Haagen-Dazs

Häagen-Dazs (Minneapolis) has unveiled a new store design at its Walnut Creek, CA location that the ice cream brand will roll out nationwide.

In a release, the company said its updated look features a bright color scheme, ice cream-themed murals, and modern lighting and seating.

The new design also incorporates “thoughtful, hidden design touches” like coffee bean, vanilla flower and chocolate ingredients found in the redesigned tapestry wallpaper, as well as 3D-printed vanilla flower, strawberry and caramel art pieces displayed on the shelves.

Related Topics:Haagen-Dazs specialty non-apparel

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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