Headlines

HanesBrands to Buy Maidenform

Merger will produce dominant innerwear company

Published

11 years ago

July 25, 2013

steve kaufman

HanesBrands Inc. (Winston Salem, N.C.) has agreed to acquire Maidenform Brands Inc. (Iselin, N.J.) for about $575 million.

Maidenform said the merger of the two lingerie powerhouses should close in the fourth quarter. The combined entity would have more than $5 billion in annual revenues.

Hanesbrands’ portfolio includes Hanes, Playtex, Bali, Just My Size, Barely There, Wonderbra, Champion and L’eggs labels; Maidenform makes Maidenform, Flexees, Lilyette, Self-Expressions and Sweet Nothings, and is the licensed manufacturer of the Donna Karan and DKNY intimates labels.

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