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Here Comes the Spider-Man

Sony window campaign celebrates latest movie release

Published

17 years ago

April 30, 2007

Anne DiNardo

Sony Style in New York brings Spider-Man to life in celebration of the comic character’s upcoming movie, “Spider-Man 3,” hitting theaters May 4. Passersby can catch a glimpse of the superhero and his new villains, Sandman and Venom, on display inside the electronic retailer’s latest window campaign, which includes movie clips displayed on LCD screens and scent air technology.

More than six windows capture scenes from the latest movie, which finds Peter Parker facing his toughest demon yet – himself – as he struggles to comprehend the enhanced powers his new black suit offers him. Will he choose the power of the suit or return to the compassionate hero he used to be?

Photography: Richard Cadan, Brooklyn, N.Y.

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