Headlines

Hey, Dude, Another Hollister

Abercrombie expands its new beachwear chain

Published

22 years ago

April 29, 2002

admin1

Abercrombie & Fitch (New Albany, Ohio) opened its latest Hollister Co. store in Okemos, Mich., over the weekend. It's the 34th store featuring the new concept since Abercrombie's opened the first Hollister store, in Easton Town Center (Columbus, Ohio) in July 2000.

Hollister Co. is a West Coast-oriented lifestyle brand targeted at young adults and high schoolers. The store, inside and out, is designed to evoke a beach house, featuring casual clothing drawing on beach sensibilities, accessories, CDs, jewelry and magazines that reflect the California lifestyle.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design