Headlines

H&M Heading to Seoul

Store will be retailer’s first in South Korea

Published

15 years ago

February 26, 2009

VMSD Staff

Hennes & Mauritz (H&M, Stockholm, Sweden) has signed an agreement to open its first store in South Korea, located in Seoul.

The 27,000-square-foot store is expected to open in spring 2010. H&M is planning to open 225 stores across the globe in 2009.

“We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step,” says ceo Rolf Eriksen. “South Korea has 49 million inhabitants, of which 23 million in the Seoul area, with a great interest in fashion and purchasing power.”

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