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Holiday Windows

Holiday Windows 2015

Part II of V




This year’s holiday windows adopted unconventional themes and transported visitors to magical realms, conveying the imaginative spirit of the season. Browse the annual recap in the February 2016 issue of VMSD and be sure to check back throughout the month of February 2016 for Parts III-V of this online review.

  1. Bergdorf Goodman, New York – “Brilliant Holiday”: Creating five Swarovski-encrusted windows, which incorporated more than seven million crystals in total, Bergdorf Goodman presented “Glitterati,” depicting a raucous birthday bash among six socialites, which included oversized party favors, chandeliers, an oversized guitar and twelve birthstone crystal-covered birthday cakes, each representing a different month of the year. The retailer’s other concepts were equally as unexpected, including scenes of a fortune teller’s lair, an amethyst spelunker, a regal queen guarded by suits of armor and a pearlescent Neptune’s treasure trove. Design: David Hoey, senior director, visual presentation and window designer, Bergdorf Goodman. Photography: Ricky Zehavi, New York.

  • Gucci, Milan / Photography: Angelika Frank, Munich


  • Bloomingdales, New York – “Holiday through the Senses”: This year’s window theme centered on the holiday through the five senses: sight, sound, taste, touch and scent. To embrace holiday memories created by the senses the windows provided an experience that would delight each of the senses through the eyes of a child – the sight of shiny gifts, the sound of chimes, a hug with a loved one, the fragrance of fresh pine and the taste of peppermints dispensed next to the displays. In addition, digital components put viewers within the display by incorporating photos of window gazers hugging. Design: Jeff Leatham, creative director, George V, Paris; Jack Hruska, evp, creative services, and John Klimkowski, ovp, national director visual merchandising, Bloomingdales, New York. Photography: BFA, Billy Farrell, New York.


  • Hickey Freeman, New York – “An Evening with Ms. Woods”: Featuring classic menswear paired with antler-adorned, top-hat-wearing gents holding genuine flutes accented with custom-created icicles, and a grapevine garland gown-donning “Ms. Woods,” Hickey Freeman sets a whimsical winter scene in its 2015 holiday windows. Backdrops were specially hand-painted for the windows by artist Katherine Aungier, Brooklyn, N.Y. Design: Tom Beebe, creative director, W Diamond Group, New York; with the help of four Fashion Institute of Technology, New York, students. Photography: Richard Cadan, Fairfield, Conn.


  • Neiman Marcus, Chicago – “The Art of Giving”: The Art of Giving is an artistic design of the discs in the shape of a kaleidoscope, with rotation, that supports the creative design of the brand’s Christmas Book. To create the displays, 6-foot circles of wood were hand-painted in a unique ornament design that supports the retailer’s 2015 national holiday theme. A facetted acrylic pinwheel was added to the circle to give it the optical illusion of a pinwheel in rotation. Design and Photography: Tom Swanson, visual window designer, Neiman Marcus, Chicago.


  • Ralph Lauren, 888 Madison Ave., New York – “Women’s Flagship and Home Flagship – Holiday 2015”: A modern take on the age of Great Gatsby, the sets feature Collection holiday looks. Brimming with New Year’s Eve party elements such as fireworks, Mylar streamers and twinkling lights, windows exude the glamour and energy of New York. Design: Ralph Lauren in-house design team. Photography: Courtesy of Ralph Lauren Corp., New York.


  • Uniqlo, SoHo, New York – “Uniqlo 2015 Holiday Cube Trees”: Modern 7-by-11-foot cube trees adorned the windows of Uniqlo’s 546 Broadway store. Each with translucent edges, LEDS were placed internally to allow colorful glowing lights to shine through, evoking a shimmering, icy look. Design: Dejan Jovanovic, art director, Uniqlo. Photography: Gustav Hoiland, New York.


Click here for Part I.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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