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Hollister Revives Intimates Line

The retailer’s Gilly Hicks label to relaunch

Published

7 years ago

January 30, 2017

amccorq

Abercrombie & Fitch Co. (New Albany, Ohio), parent company of teen fashion retailer Hollister, announced it will bring back Gilly Hicks, its intimates line.

Abercrombie & Fitch closed all Gilly Hicks locations in 2013, reports Bloomberg, with the collection remaining online. In 2015, it was folded into the Hollister division with some stores offering select Gilly Hicks items.

With the relaunch, all Hollister stores will now sell the intimates collection and some locations will have Gilly Hicks-branded shops.

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