Inspire Brands Unveils Atlanta Ghost Kitchen

Inspire Brands (Sandy Springs, Ga.) has officially debuted a ghost kitchen in Atlanta that features five of the company’s fast-food brands, CNBC reports. Brands include Buffalo Wild Wings, Arby’s, Sonic, Jimmy John’s and Rusty Taco. Dubbed Alliance Kitchen, the concept has already been operating since a “quiet rollout” this past July.

Shoppers can either order from third-party aggregator platforms or use the brands’ apps. The concept will also allow the brand to test other innovations in real time, like its “Flippy Robot” that’s used to cook wings.

With segmented workstations allowing orders to be simultaneously filled for multiple brands, the store’s design reportedly allows for labor needs to be reduced by 54 percent and its square footage requirements by 19 percent. It also says it reduces energy consumption by 50 percent when compared to five standalone restaurants, and boasts another 45 percent reduction in equipment costs.