Interbrand Announces its 2014 Best Retail Brands

Interbrand (New York) released its 2014 Best Retail Brands Report, with Walmart topping both the North America and global lists, despite a six percent decline in brand value.

The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

The top five retail brands in North America maintained their positions from 2013: Walmart, with a brand value of $131,877 billion; Target ($27 billion); The Home Depot ($25 billion); Amazon ($23 billion); and CVS/pharmacy ($18 billion). Publix climbed into the top 10 for the first time, while Nordstrom fell to number 12.

Perhaps the biggest highlight is four brands that grew their value by more than 25 percent: Macy’s (+383 percent); Whole Foods (+173 percent); Amazon (+27 percent); and Cabela’s (+27 percent).

“The world's best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors,” says Dirk Defenbaugh, managing director of Interbrand Design Forum. “By integrating the physical and virtual, making purchasing easier, enhancing service and using storytelling, these leading brands are reimagining their offers and creating unique experiences for consumers that convert browsers into buyers.”

Focusing a wider lens on the global marketplace, H&M topped the list for Europe with a brand value of $18,168 billion. Woolworths led the Asia-Pacific region with a brand value of $4,948 billion. And Natura took first place in Latin America with a brand value of $3,156 billion.

Visit BestRetailBrands.com to download the complete report.