Introducing Love Culture

A new retail brand called Love Culture will be introduced with 10 stores in a year. The first boutiques are scheduled to open in fall 2007, and include stores in Chula Vista, Calif.; Houston and Pembroke, Fla.

The concept caters to the young women’s apparel market. Stores in regional and lifestyle centers will occupy approximately 7000 square feet. The design concept, by Graham Downes Architecture (San Diego), includes a “peek/seek” storefront, where visibility transitions from transparent to translucent to opaque. An iconic red block will be located adjacent to the entry and features a striking red signature graphic. Subtle text creates additional branding layers, used in place of conventional signage.

The all white interior includes wild red and cherry floral graphics. A runway floor and ceiling treatment dissects the interior, drawing the eye to the rear of the store where a full-height, high-impact, colorful lifestyle graphic commands the dressing room space, complete with a super-sized lounging bed placed in front.