Headlines

J.Crew Partners with Lacoste

Retailers launch new, co-branded collection

Published

8 years ago

March 10, 2016

J.Crew (New York) has partnered with Lacoste (Paris) for a new collection, dubbed Lacoste for J.Crew.

Last spring, the companies teamed up for the first time to release a vintage polo shirt in three colors featuring the fashion label’s iconic crocodile emblem in blue. The shirts have been designed to have the slimmer cut for which J.Crew shirts are known. This year, the partnership has expanded the collection to six colors, which retail at $95 for adult shirts and between $55 and $65 for the kids’ versions.

The collection is available through the company’s catalog, website and in select stores.

A J.Crew spokesperson told Women’s Wear Daily, “We saw its success last year and everyone was very excited about it.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design