Headlines

Jones Apparel Division Debuts NY Pop-up Store

Rachel Roy promotes new line

Published

15 years ago

September 14, 2009

VMSD Staff

Rachel Roy, a division of Jones Apparel Group (New York) has opened a pop-up store in New York’s SoHo neighborhood to promote the launch of its new Rachel Rachel Roy diffusion line, featuring sportswear, footwear, handbags and jewelry.

The design of the 1900-square-foot space includes vintage dress forms and an area dedicated to graffiti panels designed by tag artist SenOne.

The store will be open through September 16.

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