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Kendu Experience Unlocked at GlobalShop 2019

Published

4 years ago

July 26, 2019

VMSD Reader

GlobalShop visitors unlocked The Kendu Experience at the 1,000 sq. ft. booth. Kendu took almost 900 guests on a guided tour of the more than 15 interactive experiences inside the booth which featured the latest in-store visual solutions. The unusual closed booth design was a major visitor drawcard and won VMSD’s “Outstanding Booth Award” for the second consecutive year. Designed by Kendu’s Creative Department and its all-new Experience Design Department, the booth was also praised as being both impactful and exciting by the IIDA judges who awarded the concept “Booth Design Award Winner”.

“It draws you in to experience the space and visually represents the product well. It’s easy to understand and comfortable with a great exterior façade,” stated the IIDA judges.

NEW & IMPROVED FLOWBOX

Exclusive to GlobalShop 2019, Kendu launched the new and improved Flowbox. The dynamic display now features an easy 3-step set-up with a brand-new framing system and innovative LED plates that simply clip into the lighting grid. There are no wires and no connectors meaning a faster and more efficient Flowbox installation.

SMARTFRAME IN-STORE POP-UPS

The booth featured a range of in-store pop-ups and window displays using unique combinations of Smartframe displays and LED lightboxes. Thanks to Kendu’s in-house manufacturing, clients can customize the size, shape and color of their Smartframe solutions which can be replicated in major rollouts across the US.

DIGITAL INTEGRATION

Kendu showcased a series of Smartframe solutions ideal for digital integration. Integrated digital innovations included NFC with customized screen content and product interaction analytics as well as Flowbox Interactive, powered by Intel technology, with customer behavior insights for improved in-store management.

SET UP IN SECONDS WITH SMARTCLIP

Visitors also experienced Kendu’s patented Smartclip locking system first-hand. The revolutionary clip-style system enables retailers to roll-out top-quality, hassle-free in-store solutions with no need for additional tools nor tradesman.

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.