Headlines

Lego to Open London Flagship

Company eyes other tourist destinations

Published

8 years ago

May 20, 2016

Lego (Billund, Denmark)is planning to open flagship locations in tourist destinations around the world, including a two-story flagship store in London’s Leicester Square later this year.

The 5420-square-foot store will feature London-specific products, such as scale models of landmarks, including Big Ben and the Houses of Parliament, reports London Evening Standard.

“The introduction of retail outlets in key locations worldwide forms part of our growth strategy to inspire the Lego builders of tomorrow,” said Lego’s Ward Van Duffel, vp and general manager direct to consumer EMEA.

While the company did not announce other future locations, it recently opened a Lego store in Paris and Shanghai, China.

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