Headlines

Levi’s Opens Shop-in-Shop at Hudson’s Bay

The main attraction is a Tailor Shop where shoppers can customize jeans for an exact fit

Published

2 years ago

September 7, 2022

VMSD Staff

Levi’s Opens Shop-in-Shop at Hudson’s Bay — Courtesy of Levi's

Courtesy of Levi’s

Levi’s (San Francisco) has opened a shop-in-shop at Hudson’s Bay (Brampton, Ontario) in downtown Vancouver, a 6600-square-foot space that offers product tailoring, tech-enabled fitting rooms and a larger product assortment.

A Tailor Shop is positioned at the center of the space and allows shoppers to request adjustments to achieve a precise fit, such as cropping a hem, tapering the leg or modifying the waist.

Levi’s says it digitized its fitting rooms to help shoppers more seamlessly interact with floor staff. Inside the fitting room, customers can press a button to summon a stylist and request an alternative style or fit, as well as certain accessories (like heels or a belt) to help visualize a complete look.

The brand says the shop-in-shop bears a modern design aesthetic, integrating digital displays with black enameled fixtures and an illuminated mannequin runway.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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