Lids Launches Updated Store Design

Licensed sports retailer Lids (Indianapolis) has launched a reinvented retail store concept, which it says is designed to elevate the shopping experience with a strong focus on personalization. The new store format features a modernized layout, an enhanced Custom Zone and an expanded selection of localized and exclusive products with more emphasis on headwear – which the brand says reinforces it commitment to letting customers showcase their individual style.

Lids’ new custom zone. Photo: Courtesy of Lids

Drawn from customer insights, the redesigned concept introduces a more immersive in-store environment featuring enhanced visuals. Each store will seek to deliver a best-in-class “personalize everything” customization experience. Additionally, for the first time, customers will be able to digitally personalize headwear directly in store through “Build-A-Cap” kiosks.

“Customization has always been at the heart of our brand, and this new store design takes it to the next level,” said President Bob Durda. “We’re offering more ways for customers to make their gear uniquely theirs – whether it’s stitching, patching, or curving. This rollout represents our commitment to a dynamic, customer-centric experience where every visit feels personal, engaging and tailored to each individual.”

The new design is being rolled out at 20 stores initially this month, including such high-profile locales as Fashion Show, Las Vegas; Fifth Avenue, New York; and Mall of America, Bloomington, Minn.

Looking ahead, Lids said it “will use key learnings from these initial store openings to continue evolving and expanding the concept throughout 2025 and beyond.” Globally, the chain operates about 2000 stores.