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Nine new Formica Ligna® wood-surfacing designs offer an environmentally responsible wood veneer alternative in vegetable dyes and exotic woodgrains. The product ensures color and pattern consistency and is available in vegetable-dye colors, pastels and red-brown tones. (800-367-6422; e-mail: [email protected]; Internet: www.formica.com)

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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