Liz and Jo-Ann at Home

Jo-Ann Stores Inc. (Hudson, Ohio) will exclusively launch a new home decor fabric, part of the new Liz Claiborne Home line, in its more than 800 fabric and craft stores around the country.

Before designing the fabric line, Liz Claiborne Inc. (New York) conducted extensive research on the home category to identify what customers looked for when decorating and choosing fabrics and accessories. “Our customers want their homes to be inviting and comfortable to family and friends,” said Virginia Bremer, licensing director for Liz Claiborne. “They want updated, yet traditional looks and are inspired by fresh color and prints. Further, they want easy to coordinate pieces, while still having the flexibility to add their personal touch.”

The collection includes Paradise, tropical prints; Veranda, a classic floral group with modern accents; Warm Receptions, denim with country highlights; and Memories, vintage feminine prints. All collections were developed with coordinating prints.

“Home decor, like clothing, is another form of self expression,” said Jo-Ann Stores president and ceo Alan Rosskamm. “Pillows, chairs — even window treatments — are all a form of one's style. To match that style, you need the right fabric. With the Liz Claiborne line, we are giving our customers more choices to express themselves and their individuality.”