Headlines

Liz Claiborne Launches Elisabeth.com

Plus-size apparel online

Published

23 years ago

November 17, 2000

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Liz Claiborne (New York) launched its first web site today devoted totally to plus-size women.

Elisabeth.com, featuring the retailer's Elisabeth collection, marks its initial step into the world of e-commerce. The site is being called a foundation for Claiborne that might lead the company toward offering multiple brands online. Brad Lenz, vp of e-commerce at Liz Claiborne Inc., said the site will allow the company to see whether or not it is able to sell fashion on the web.

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