Headlines

Lowe’s Announces New Brand Positioning

“Never Stop Improving” to replace “Let’s Build Something Together” tagline

Published

13 years ago

September 20, 2011

VMSD Staff

Lowe’s Cos. Inc., the Mooresville, N.C.-based home improvement retailer, announced a new brand positioning: “Never Stop Improving.”

As part of the new strategy, the retailer is launching a new advertising campaign in addition to a MyLowes online tool to help customers manage their homes and home improvement projects through every stage.

“ ‘Never Stop Improving’ is not just a tagline – it reflects our customer’s mindset about their homes and their lives,” says Tom Lamb, senior vp, marketing and advertising for Lowe’s. “Never Stop Improving is our promise to them that we will constantly be innovating and improving at Lowe’s so we can satisfy their ever changing needs. Our new campaign is our brand promise and our rallying cry for employees as we bring a continual stream of innovations to market over the next several years, like MyLowes.”

Lowe’s operates 1725 home improvement stores in the U.S., Canada and Mexico.

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