Headlines

Lululemon Launches Sister Brand

Kit and Ace focuses on ‘technical’ luxury

Published

9 years ago

October 30, 2014

Sarah Whitman

Lululemon (Vancouver, British Columbia) has launched a sister brand dubbed Kit and Ace, the brainchild of Lululemon founder Chip Wilson’s wife — former Lululemon lead designer Shannon Wilson — and son J.J.

Where Lululemon specializes in yogawear, Kit and Ace will focus on “technical” luxury streetwear: cashmere-blend casual wear that is pre-shrunk, washable and durable, reports Fox Business.

Backed entirely by Wilson family money, Kit and Ace, which launched its first shop in Vancouver's artsy Gastown neighborhood in July, plans to open five new units across North America in November and grow to at least 100 stores there by 2019. It also hopes to establish a presence in Australia, Asia and Europe after that.

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