Lululemon Sees Growing Revenues as ‘Athleisure’ Continues in Popularity

Lululemon (Vancouver, British Columbia), the yoga and lifestyle apparel retailer, revealed its revenues in the first quarter of 2021 increased by 88 percent to $1.2 billion USD, which is up from $652 million last year, according to a press release.

Lululemon’s direct-to-consumer net revenue reflected 44.4 percent of total net revenue as compared to 54.0 percent during the first quarter last year. Internationally, net revenue increased 125 percent, and in North America it increased by 82 percent.

“Our first quarter results reflected strength across all drivers of growth, fueled by the continued expansion in our e-commerce business and a rebound in brick-and-mortar stores,” says Calvin McDonald, Lululemon’s CEO. “Our strong performance across categories, channels and geographies demonstrates the momentum and strength of Lululemon as we shift into the new normal. All of us on the leadership team are grateful to our teams around the world who enabled these results, and who continue to focus on realizing growth.”