Headlines

Luxury Fragrance Brand to Open First US Flagship in New York

Italy’s Dr. Vranjes Firenze to debut on Bond Street

Published

1 year ago

March 24, 2023

VMSD Staff

Photography: Courtesy of Dr. Vranjes Firenze

Luxury fragrance brand Dr. Vranjes Firenze (Florence, Italy) will open its first flagship store in the U.S. this March 25, in New York’s NoHo. The boutique, at 25 Bond St., will offer a range of scented creations by Dr. Paolo Vranjes, including perfumes, candles and car diffusers.

Founded in 1983, the company “has been pursuing a vision of precious and evocative olfactory experiences,” its website states.

The brand is sold globally through 21 flagship stores, 12 shop-in-shops and 604 authorized dealers, per its website.

Related Topics:Dr. Vranjes Firenze store openings

VMSD Staff

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