Headlines

Macy’s Unveils New Concept

Shop-in-shops redesign caters to lifestyles

Published

8 years ago

June 14, 2016

VMSD Staff

Macy’s (Cincinnati) will unveil a new store concept June 25 at the Easton Town Center in Columbus, Ohio, reports the Columbus Dispatch.

The conventional department store will be transformed into a prototype with mini stores that cater to particular lifestyles. For example, the “Restore, Nourish and Strengthen” department will include footwear, athletic apparel, yoga merchandise, Fitbit watches, a full-service juice and smoothie bar, as well as full-time health and fitness “ambassadors.”

The concept will also feature improved lighting and interior design, as well as employees trained on customer service and the concept’s “lifestyle” emphasis.

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