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Macy’s Goes to Court to Block Amazon Billboard

The advertising space is located atop the Herald Square store

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New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s claims that ads from its online competitor would cause “immeasurable” damage to its business.

“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in the filing.

Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month. The retailer says the original lease, with the Kaufman Organization, for the space precludes other retailers from using the sign to advertise.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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