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Macy’s Plans ‘Backstage’ Shop-in-Shops

Forty-five shop-in-shops throughout 10 states will be open in 2021

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Courtesy: Macy’s

Macy’s (New York) has announced plans to open 45 Backstage shop-in-shops in select Macy’s locations in 10 different states this year, according to Retail Dive. Its final target is 270 Backstage shop-in-shops nationwide.

Macy’s CEO Jeff Gennette also reportedly said during J.P. Morgan’s 7th annual Retail Round-Up conference that the department store company was planning more standalone Backstage stores in addition to the shop-in-shops.

Macy’s Backstage concept was initially unveiled in 2015.

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