Macy’s (New York) has announced plans to open 45 Backstage shop-in-shops in select Macy’s locations in 10 different states this year, according to Retail Dive. Its final target is 270 Backstage shop-in-shops nationwide.
Macy’s CEO Jeff Gennette also reportedly said during J.P. Morgan’s 7th annual Retail Round-Up conference that the department store company was planning more standalone Backstage stores in addition to the shop-in-shops.
Macy’s Backstage concept was initially unveiled in 2015.