Marimekko Returns to New York

Finnish design house Marimekko (Helsinki) has opened a new experiential retail space in SoHo. Located at 97 Wooster St., it replaces a New York flagship that closed at the end of last year.

The store’s interiors are inspired by the industrial architecture of Marimekko’s textile printing factory in Helsinki, with traditional retail display fixtures replaced by “carefully selected design gems from different decades and distinct material choices,” the fashion and home furnishings retailer said in a release.

“Marimekko has always walked its own path in the boundaries between fashion, design, art and architecture,” says Rebekka Bay, Creative Director of Marimekko. “Continuing this tradition, our new store aims to create a dialogue with New York, its inhabitants and creative culture. Even in the digitalized world, creative and experiential physical retail concepts have an important role as the hearts of brand culture that build awareness, deepen the customer experience and support omnichannel sales.”

In all, Marimekko has about 150 stores in 35 countries. Its key markets are Northern Europe, the Asia-Pacific region and North America.