Connect with us

Headlines

Marine Layer Launches Fully Recycled Capsule Collection

Re-Spun is a capsule collection made entirely from upcycled consumer T-shirts

mm

Published

on

Marine Layer (San Francisco) has launched Re-Spun, the brand’s first capsule collection comprising men’s and women’s shirts made entirely from upcycled consumer T-shirts, reports WWD.

According to World Wear Project and WWD, the average American tosses 80 pounds of textile waste a year. Inspired by that waste, Marine Layer collected 75,000 shirts from consumers, both online or in store, to create its new capsule collection. Prices for the finished pieces vary from $52 to $92, WWD reports.

When Marine Layer originally called upon its customers to donate to the process, they reportedly received more than 5000 requests to send in old T-shirts within the first 24 hours.

Soon, according to WWD, the brand will go on a road trip with a pop-up mobile store made from a converted shipping container, which will travel on a 6 month tour promoting the Re-Spun program.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular