Department Stores

Marshall Field’s

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

AWARD OF MERIT – IN-STORE APPAREL PRESENTATION
Chicago Designer Shop
Marshall Field's, Chicago

Judges fell in love with Marshall Fields' celebration of Chicago's independent designers with an exclusive Chicago Designer Shop featuring fashion merchandise from 20 local emerging stylists [or artists — too many 'designers'].

“It's trying to foster the fashion industry here in Chicago,” says Jon Jones, senior visual specialist for Marshall Field's.

A large black-and-white group photo of the featured designers served as a backdrop inside the space, while graphic column wraps and a skyline silhouette around the parapet further called attention to the boutique. Mannequins and ceiling hanging fixtures displayed the one-of-a-kind threads.

“It has a lot of personality,” said one judge.

Design: Marshall Field's, Minneapolis
Jon Jones, senior visual specialist
Greg Clark, vp, creative and visual services
Brett Foster, director, visual merchandising and signing
Suzi Johnson, manager, visual marketing
Terry McEnroe, State Street group visual manager
Alison Kristoff, visual coordinator
Kristine Ippolito, visual trimmer
Orlando Bardwell, visual trimmer
Denise Hurley, administrative assistant

Signage/Graphics: Color Image, Chicago
Signworks, Chicago

Installation/Construction: Pepper Construction, Chicago

Susan Kezon, Chicago

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

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