Department Stores

Marshall Field’s

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

FIRST PLACE – NON-HOLIDAY WINDOW DISPLAY: SPECIAL EVENT
Culinary Tablescapes
Marshall Field's, Chicago

Marshall Field's State Street store cooked up some excitement for a week of culinary events with a series of “Tablescape” windows.

Starting with a round wooden table, a circular theme was carried throughout each of the four windows. Oversized round images of featured chefs were suspended above, while circular compositions of kitchen items, such as oven mitts, lobster pots, cutting boards and baking tins, were displayed on the back wall, colored in Field's signature green. Each tablescape reflected the interest of the featured chefs, using items such as small appliances and cookbooks.

Judges enjoyed the kaleidoscope-like design and the interplay between the products and culinary artists.

Client: Marshall Field's, Chicago
Jamie Becker, creative director, visual marketing
Amy Meadows, visual marketing manager
State Street window design team

Signage/Graphics: Color Image, Chicago

Susan Kezon, Chicago

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design