Headlines

McDonald’s, White Castle Testing Custom Order Technology

Pilot project diners can order meals from kiosks, in private

Published

10 years ago

January 7, 2014

steve kaufman

McDonald’s Corp. (Oak Brook, Ill.) and White Castle (Columbus, Ohio) are both testing kiosks for custom ordering.

According to QSR magazine, White Castle added two touch-screen ordering kiosks at a renovated restaurant in Columbus, featuring large screens that allow customers to order their meals exactly as they want them.

“I don’t necessarily want to have 12 people around me when I am ordering,” said White Castle vp Jamie Richardson. “The kiosk system allows customers to tailor to their tastes – they can ask for more pickle or less onion, for example – in their own space.”

White Castle’s renovated Columbus store also features an open kitchen format and a Coca-Cola Freestyle fountain dispenser.

QSR says McDonald’s is testing a similar system at a store in Laguna Niguel, Calif., where customers can order from iPads at every table.

Neither McDonald’s nor White Castle executives said whether kiosk and tablet ordering would be rolled out to additional stores.

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