Connect with us


Minor Fire at Tiffany’s Recently Reopened Flagship

Blaze contained to basement space adjacent to store




Photography: Courtesy of Tiffany & Co., New York

A fire adjacent to Tiffany & Co.’s (New York) newly renovated flagship store in New York sent smoke pouring out of the building on Thursday, CNN reports. Firefighters responded to a transformer fire that was reported at about 9:40 a.m. in an underground electrical vault next to the store’s 5th Avenue location in Manhattan.

The New York Fire Department later declared the fire under control and was contained to the vault. Videos on social media showed dark plumes of smoke coming out of the historic building.

Tiffany & Co. did not immediately respond to CNN’s request for comment, including whether any inventory was damaged by the fire. A spokesperson for the FDNY told the cable news outfit that the department shut down the store’s HVAC system when they arrived to ensure more smoke was not pulled into the building.

The fire comes just over two months after Tiffany officially reopened the doors of its 10-floor limestone flagship shop. The store, dubbed “the Landmark” by the retailer, had been closed since 2019 for a major renovation.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular