Tiffany & Co. Unveils Newly Redesigned “Landmark”

Tiffany & Co. announced that its transformed flagship at 57th Street and Fifth Avenue will open later this week. Now known as “The Landmark,” the updated store will feature new Tiffany & Co. custom artwork, never-before-seen jewels and immersive displays.

“The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940,” the retailer said in a news release. “Opposing forces define the transformation: old and new, past and future, hidden and revealed treasures. Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished to honor its original design, while the interiors have been completely reimagined into a new world of wonders.”

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” said President and CEO Anthony Ledru. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store — it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”

Two major forces were integral to the store’s transformation, which took four years to complete. Architect Peter Marino reimagined the interior architecture and OMA New York, led by the renowned Shohei Shigematsu, spearheaded the renovation of the building’s core and circulation infrastructure as well as the addition of the new three-story volume above the existing building. The OMA/Shohei Shigematsu-led rooftop addition, replacing the office space added in 1980, features two distinct yet connected forms that make up the unified volume.

The store will also feature The Blue Box Cafe by Daniel Boulud, which now includes a private dining area and bar with art installations.

Tiffany did not disclose a specific opening date for the store, but according to published reports, it will be April 28.