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Miu Miu Expands Reach in Asia

Opens monobrand store in Chengdu

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Miu Miu (Milan) has opened a monobrand store in the Yanlord Landmark shopping center in Chengdu, China. The store is around 3,875 square feet and houses bags, fashion, accessories collections and footwear.

Designed by architect Roberto Baciocchi, the space is divided into three areas that are connected via mirrored passageways. Damask wallcoverings provide contrast to the store’s large glass façade, which features satanized steel window frames and black-lit sheet blinds. The store also includes sitting rooms with damask sofas and armchairs.

Miu Miu’s luxury parent company Prada S.p.A. opened this location alongside their recent announcement of a 50 percent gain in net profits which reached $523 million for the period ending Oct. 31.

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