Connect with us

Modern Solutions for Iconic Spaces

With low ceilings, historic decoration and listed status, how has a quintessential department store created something new of its renovated lingerie department?





WHEN IT COMES to very large luxury stores, Harrods in London is an international institution that also happens to be in a league of its own as far as size is concerned: This is the biggest department store in the United Kingdom.

Modern Solutions for Iconic Spaces

Dating from the mid-19th century, this is a highly elaborate store – it is listed as a historic building, and large parts of it cannot be touched. Its recently remodeled lingerie department, located on the first floor, was one of these parts.

“The new lingerie department is housed within an area of the store that features decorative ceilings that are of historic significance,” says Graham Rollins, Lead Designer at London-based Lighting Design International (LDI), the London-based consultancy that worked on the project.

The 16,000-square-foot space (that has been enlarged nearly 50 percent) features low ceilings on which elaborate moldings and pillars help define the space. As a listed building, what is there needs to be worked around. “In order to ensure these ceilings were not disturbed or altered, we designed a suspended solution to allow flexible spotlighting to both the garments and the intricate architecture itself,” says Rollins.


Modern Solutions for Iconic Spaces this image: Using suspended tracks, hanging fixtures and recessed lighting, the illumination in the renovated lingerie department highlights the store’s historic decoration.

In addition, the lingerie department has no access to natural daylight, meaning that lighting, and how it is used, must be the starting point to create an appropriate ambience. Harrods worked with LDI to create an interior in which the keynote to be struck would be warmth. Practically, this has meant a bespoke suspended track solution using spotlights to give an overall softness to the floor and its displays while using additional up-spots to highlight the decorative nature of the ceiling.

Then there is how the lighting is integrated into the signage on the hanging rails and around the bases of the perimeter hanging fixtures, adding a layer of depth to the lighting scheme. “The warm lighting creates a relaxed ambience, inviting shoppers to unwind rather than feeling like they’re in a typical retail environment,” says Rollins.

This is the case here as a core part of Harrods has a new lease of life.




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines





Most Popular