Neiman Marcus Stores to Display Custom Art

A portion of the mural by artist Tony Whlgn that adorns the Troy, Mich., Neiman Marcus store. Courtesy of Neiman Marcus

Commercial arts consultancy ATP.art (New York) and Neiman Marcus (Dallas) have partnered to install custom works by renowned local artists at the luxury retailer’s locations nationwide. Each store will feature custom artwork that exemplifies the luxury retailer’s “Leading with Love” campaign, curated by ATP.art, a division of Artrepreneur.

Recent retail activations include artworks at the Neiman Marcus in Troy, Mich., by local artists Phillip Simpson and Tony Whlgn, who created a 700-square-foot bespoke mural. In St. Louis, Nicaraguan-American artist Quinn Antonio Briceño rendered “Todos Somos St. Louis,” an homage to the city’s multiculturalism, natural beauty and music culture.

“We are thrilled to be working with Tony Whlgn and ATP.art for this exciting installation,” said Renee Janovsky, Market General Manager, Neiman Marcus Troy & St. Louis. “This exclusive mural illustrates our mission of ‘Leading with Love’ as it tells the story of two people making a true connection with one another.”

Artist Whign says the effort “allows me to show up in this world as my full self, which means I do what I love and love what I do. Being from Detroit, the Motor City drives me to innovate as a person and an artist. This piece is an example of how letting love lead will always result in progressive connection – to yourself, your community, or even a new love.”

Neiman Marcus has 37 stores in the U.S. Artrepreneur is a platform for a global collective of 130,000 artists that mainly connects corporate buyers with curated works.