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Netflix Plans Physical Stores

Streaming service’s locales will offer merch, dining and a “Squid Game” obstacle course




Photographer: AaronP/Bauer-Griffin/GC Images

Netflix is turning to brick-and-mortar stores to rev up its connection with consumers, according to a story first broken by Bloomberg and subsequently reported on by various news outlets, including

In the planned stores, dubbed Netflix Houses, the streaming service plans to sell merchandise based on some of its biggest shows, a curated dining experience based on its food-based programs and live events, such as an obstacle course based on the popular “Squid Game.”

The first two locations are slated to open in the U.S. in 2025, but Netflix has yet to confirm specific locations.

As to why Netflix has decided to make a push into physical stores, VP of Consumer Products Josh Simon told Bloomberg that its customers “love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.”



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