Headlines

No Holiday Until It’s Time

Nordstrom declares policy of Christmas decorating restraint

Published

19 years ago

November 22, 2004

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Nordstrom Inc. (Seattle) took out full-page ads in newspapers around the country over the weekend to announce that “at Nordstrom, you won’t find any holiday decorations in our stores until after Thanksgiving Day.”

While many retailers got an earlier-than-usual jump on in-store Christmas display this year to help accelerate all-important holiday sales, Nordstrom said in its ad: “We just like the idea of celebrating one holiday at a time. With that in mind, we hope you have the opportunity to share the [Thanksgiving] day with those near and dear.”

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