On Our Radar: Yellow Rose by Kendra Scott, Nashville

JEWELRY AND FASHION COMPANY Kendra Scott (Austin, Texas) opened a new flagship in Nashville for its brand Yellow Rose by Kendra Scott. Yellow Rose by Kendra Scott’s first store outside Texas, the flagship marks an expansion for the company as a whole.

Embracing rustic Western aesthetics and celebrating craftsmanship, reclaimed wood beams, brick tile, burnished leather and textiles furnish the interior. Antique furniture and luxurious decor, such as a grand chandelier, give the store a sophisticated polish. 

In the velvet-lined fitting rooms, guests will find vintage banjos and piano keys as decor, while heirlooms from the company’s eponymous founder can be found throughout, such as family photographs and her father’s cowboy hat. The in-store Hat Customization Atelier and Color Bar offer customers options to customize their purchases. 

The Nashville flagship also marks the debut of Beau’s Bar, a cocktail bar for guests to enjoy, combining hospitality with retail to create a welcoming and immersive brand experience. The bar’s curated menu, like the store itself, embraces both tradition and modernity with cocktails inspired by Texas and Nashville.