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Fashion brand opens Short Hills boutique

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Christian Dior Couture USA (New York) has opened its women’s boutique in The Mall at Short Hills, N.J.

The company said the 2400-square-foot boutique, designed by Dior’s in-house architectural team, “will combine tradition and modernity. The design concept mixes classic design elements of Dior’s worldwide flagship in Paris with contemporary materials and finishes. The mood is modern, energetic and optimistic. The aim of the boutique is to offer an environment that enhances the product and welcomes the customer. The tone is set by shades of opalescent gray and crisp white. Classically inspired moldings are mixed with high-gloss lacquered walls. Luxurious carpets compliment limestone. The furniture juxtaposes the modern with the classic as Louis XIV chairs are paired with leather upholstered banquettes.”

“This store represents a strong addition to our Metropolitan New York portfolio,” said U.S. president and chief operating officer Marla Sabo. “We will now be able to reach our suburban New Jersey customer more easily.”

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